The Company Next Door
In this show I have the opportunity to sit down with hundreds of small business owners and help tell their story. We spend less time talking about profits and revenue and more time about how the business came to be, what got them started, why do they do what they do, and what keeps them going. This show is focused on small businesses in Utah but I may one day branch out to other states.
The Company Next Door
Britton Frankel: DynoClimb (Deland, FL)
•
Ete AhPing
•
Season 3
•
Episode 10
Meet Britt, owner of DynoClimb, located in Deland, Florida. DynoClimb is a unique climbing gym with a mission "to create a dynamic community of climbers, adventurers, and fitness enthusiasts."
In this episode:
Growing Up
- "Sketchy" climb at Galleons (1:17)
- A 13 year-old cuffing and hemming suits (12:58)
- A born entrepreneur: selling his family their own stuff (13:45)
- A midwest minister father who was British and grew up in India (14:11)
How Climbing Helps
- Blocking out distractions, disconnecting from outside world, focus, "trance," "zenned out" (2:36)
- Functional fitness (3:21)
- Excitement? Fear? Both. (3:37)
- Empowerment (4:01)
- Kids and confidence (4:31)
- Decreasing overstimulation in kids on the spectrum, kids with ADHD (5:18)
- Becoming a climbing community: it's a lifestyle. (6:09)
- Teaches that Micro-details make the difference. (6:22)
Business Lessons From Climbing
- Solving routes, solving problems through your strengths (7:02)
- "Gravity is inevitable": "the master has failed many times more times than the apprentice has even tried." (7:47)
- Beta: analyze your opportunities and move (9:02)
- Micro-details: "It's that tiny little detail that are gonna push you to that success." (10:10)
- Read your route ahead of time: Vizualization (27:18)
Building Dyno-Climb
- Dinosaurs and a leap of faith (19:39)
- A big issue: construction (29:16)
- Finding the right market. And the winner is: Deland, Florida? (21:21)
- Getting started: A business plan, research, an SBA loan and family funding (25:36)
- Can we meet the expectations? (31:43)
- Operations: Getting those well-oiled systems going. (32:55)
- Tying in with local businesses (33:50)
- Michelle: Branding and risk mitigation (45:14)
COVID
- The 2020 rollercoaster (35:21)
- Humbling community support (35:45)
- Leadership required (37:20)
- Using transparency and confidence to gain trust (40:01)
Miscellaneous Good Stuff
- "Thanks for the adventure, Daddy." (24:54)
- Alex Honald: what the best climbers can do (27:55)
- The kilter board is awesome. (46:51)
- The "Breakfast Burrito" and "Something's Always Wrong, TN." (49:45)
- Deland is one of the skydiving capitals of the world? (51:52)